Our Steadfast Commitment
Mission Partners’ 2025 Social Impact Report
Dear Friends,
As we release this 2025 Social Impact Report—our eighth such report since becoming a B Corp in 2018—I am reflecting on what it means to remain steady in unsteady times. Although much changed in 2025, including many things we could not control or predict, our steadfast commitment to purpose never wavered.
The social, political, and environmental events of 2025 required many of us to do the nearly impossible: to meet rising demands, navigate shifting policies, make sense of the nonsensical, and respond repeatedly to urgent calls for support, all while holding true to the missions we set out to advance.
In 2025, we set out to be your partners through the uncertainty, showing up with care, courage, and clarity. We kept our eyes on what was possible, and our feet moving forward—especially when forward wasn’t easy.
I often say that communication is one of the most powerful tools to advance social change. This past year reminded us that communication is not only what we say—it’s what we prioritize, what we stand for, and what we commit to doing, consistently, even when the path is uncertain.
That commitment to consistency: in our mission, our values, and in each one of you, is the heart of this year's Social Impact Report.
Our "Steadfast Commitment" is not just a theme for this annual report. It is our way of operating—rooted in the belief that business can be a force for good, and that the most meaningful impact is built through long-term investment, principled action, and genuine partnership. A steadfast commitment means we don’t just support organizations or causes when they’re trending; we support them when they’re being put to the test.
This report offers a window into what our steadfast commitment looks like in practice:
The work we did in partnership with mission-driven organizations over the past 12 months;
The ways we leveraged our small business to create meaningful impact beyond the bottom line;
And the progress we made toward being the kind of "mission partner" that these times require.
We are proud of what we accomplished this year, and even more proud of how we accomplished it: by showing up with integrity, anchored to our purpose, and holding tight to the belief that even in difficult seasons, progress is always possible.
In Service,
Carrie Fox (she/her)
Founder and CEO
Mission Partners, Benefit LLC
A message from Carrie Fox.
Why The B?
More than 10,000 businesses around the world hold the coveted Certified B Corporation™ designation—and we are proud to be among them. B Corporations are better for employees, the community, customers, and the environment. It’s our collective and ongoing hard work that is driving transformational change across the business sectors we represent.
Our B Corp Score
We’re proud of our B Corp score of 119.4, which is 62 points higher than the average score for an ordinary business. Our score is a direct reflection of the policies we have designed to support our team, our clients, and the world.
Our Impact
At Mission Partners, we work with organizations that can say, “what we do, we do for the good of others.” We work alongside mission-driven, community-centered, and impact-oriented leaders to help navigate opportunities and challenges. And we are often called in at mission-critical moments as strategic advisors, trusted teachers, and can-do communicators to help make the most of those moments.
In 2025, we partnered with 33 social impact organizations across the United States, and we helped advance some of the most pressing issues of our time, such as expanding access to local news, sharing critical information about public health, strengthening our democracy, alleviating hunger, expanding access to quality homes, and addressing mental health through sports.
Our work resulted in bold new strategic plans, compelling new brands, dozens of new resources and reports, and more than 100 newly trained leaders, with significant investments made to our client’s missions as a result of our collective strategy and communications efforts.
Among Our 2025 Clients
Our Work in Action
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Turning Insight into Action for Public Health Communicators Nationwide
Client: Public Health Communications Collaborative (PHCC)
Project: Insights to Practice Virtual Conference
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Clarifying Strategy to Advance Equity in Emergency Medical Services
Client: CARESTAR Foundation
Project: 2025–2030 Strategic Plan
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Bringing a Bold Vision to Life for a National Policy Leader
Client: Center for the Study of Social Policy (CSSP)
Project: Strategic Communications Transformation and Brand Refresh
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Building a Brand at the Intersection of Business and Nature
Client: Wildlife Habitat Council and World Environment Center
Project: Tandem Global Brand Development and Public Launch
A Steadfast Commitment to Progress
Here at Mission Partners, we're true to our name. We believe mission-moving impact is always possible even in pressurized times.
As colleagues and friends, we work together, challenge each other, and inspire each other to go beyond what we believe is possible in service of our own mission and of yours. In 2025, we collectively delivered more than 200 pro bono service hours across 16 client and community projects, spread across our key issue areas of democracy and civic engagement, public health, sustainable communities, education and technology, and the arts.
Recognizing the increased need for strategic planning, communications, and crisis support services in 2025, we expanded our pro bono service program, providing each full-time employee with additional company-paid time to contribute to issues and causes that mattered to them personally, combined with personal equating to an additional $50,000 in added value for our community.
Here are a few more noteworthy accomplishments from 2025:
Community Impact
A Steadfast Commitment to Moving Your Mission Forward
At Mission Partners, we believe learning is essential for growth and long-term impact. That’s why we invest our own time, treasure, and talent to offer our award-winning public education platform, Mission ForwardTM. Since the learning platform was launched in 2014 by Mission Partners’ founder Carrie Fox, the platform has provided free and low-cost events, opportunities, books, and now an award-winning podcast, for mission-driven leaders. In 2025, Mission Forward prioritized supporting leaders as they navigated the sector’s most pressing issues by producing over 35 podcast episodes featuring leading experts and writing over 40 articles that offered strategic communications and leadership insights.
With Mission Forward, we meet you where you are, with practical and thought-provoking conversations, readings, resources, and workshops designed to help you become a positive and powerful agent of change.
Here’s a deeper dive on our 2025 impact:
The Mission Forward Podcast
In the 10th and 11th seasons of the Mission Forward podcast, we introduced listeners to a new set of global thought leaders who shared their take on the consequential year and how they were navigating the issues of 2025. The podcast surpassed 167,500 lifetime downloads and now averages more than 7,000 downloads per month. Throughout seasons 10 and 11, we welcomed 30 guests, reached listeners in 35 countries, and consistently maintained a five-star rating.
Most-listened-to episodes included:
Finding the Words
Since January 2022, Carrie has been sharing reflections through her weekly column, Finding the Words. Throughout 2025, Carrie's columns centered on courageous leadership, purpose-driven communication, and resilience in times of pressure and uncertainty. Several essays—such as Purpose Under Pressure, A Good, Hard Listen, and Despite Our Differences—explored how leaders can hold space for others, bridge divides, and deepen understanding through listening and intentional engagement. We also took on practical themes like strategic clarity, leading with presence rather than dominance, and sustaining mission focus amid chaos.
Explore some of our top 2025 posts and subscribe today to receive Carrie's posts in your box each Wednesday morning.
“Practical Wisdom: Every time you tune in, you know Carrie will bring a wonderful guest with insights and wisdom that can be inspirational or very practical to use in day-to-day work, moving us all forward in our missions.” —Dana
About Mission Partners
Grounded in experience. Led with intention. Driven by purpose.
Mission Partners is a social impact, strategic communication firm and Certified B Corporation™ that counsels nonprofits, foundations, and purpose-driven organizations as well as the partners who fund and support their work. Our expertise is in guiding organizations to realize their greatest moments of impact to effect positive and lasting social change.
We bring decades of experience in social impact strategy, communications, messaging and brand development, and we meet you where you are, with optimism, honesty, and care.
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Our Mission
We guide leaders and their teams to advance positive change in the world through authentic communications, equitable strategies, and intentional impact.
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Our Public Benefit Statement
We pledge to foster a radically inclusive and richly regenerative economy. We hold ourselves to the highest standards in all aspects of our business—from our governance to how we interact with our team, our clients, our partners, and our planet. At Mission Partners, we believe business can be a force for good and the more inclusive we are, the better our work will be.
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Our Values
At Mission Partners, we make every business decision through the lens of our values. We hold ourselves to these values and pressure test them each year as an entire company to ensure they are true, fair, and accurate.
People come first.
Integrity.
Excellence.
Courageous leadership.
Continuous learning and growth.
“How we each choose to lead through these times matters. We choose to be here—with and for you— through critical moments of change and as true mission partners, as you move your mission forward.”
Carrie Fox, Founder and CEO
The Mission Partners’ Social Impact Report design is inspired by artwork we commissioned in 2025 by Kimberly Glyder, a woman-owned art, illustration, and design business.